{"id":150207,"date":"2026-02-02T17:44:30","date_gmt":"2026-02-02T20:44:30","guid":{"rendered":"https:\/\/www.pmgacademy.com\/?p=150207"},"modified":"2026-03-10T17:48:37","modified_gmt":"2026-03-10T20:48:37","slug":"from-itsm-to-dpsm-in-itil-5-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/","title":{"rendered":"From ITSM to DPSM in ITIL 5: What&#8217;s the Difference?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Technology never stops evolving, and <a href=\"https:\/\/www.pmgacademy.com\/en\/itil-version-5-launch-official-information-pmg-academy\/\">with the release of the new ITIL 5<\/a>, the technology market is witnessing a fundamental paradigm shift. If we used to speak almost exclusively about ITSM (IT Service Management), ITIL 5 now invites us to master DPSM (Digital Product and Service Management).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does this mean in practice for your career and for your organization\u2019s governance? In this article, we will unpack this transition and understand why the union between products and services has become the new gold standard in the market.<\/span><\/p>\n<p><strong>Also read: <a href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/the-definitive-guide-to-itil-version-5-foundation\/\">The Definitive Guide to ITIL 5<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Navegue por t\u00f3picos de interesse:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#What_Is_DPSM_and_Why_Does_It_Replace_the_ITSM-Centered_Focus\" >What Is DPSM and Why Does It Replace the ITSM-Centered Focus?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#Understanding_the_Anatomy_Digital_Product_vs_Digital_Service\" >Understanding the Anatomy: Digital Product vs. Digital Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#The_Digital_Spectrum_Where_Does_Your_Organization_Fit\" >The Digital Spectrum: Where Does Your Organization Fit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#Practical_Benefits_of_Shifting_to_DPSM\" >Practical Benefits of Shifting to DPSM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#For_Organizations\" >For Organizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#For_Professionals\" >For Professionals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#The_End_of_Silos\" >The End of Silos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pmgacademy.com\/en\/articles\/itil\/from-itsm-to-dpsm-in-itil-5-whats-the-difference\/#How_DPSM_Boosts_Your_Career\" >How DPSM Boosts Your Career<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_DPSM_and_Why_Does_It_Replace_the_ITSM-Centered_Focus\"><\/span><b>What Is DPSM and Why Does It Replace the ITSM-Centered Focus?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Historically, IT Service Management (ITSM) focused on delivering value through processes and support. However, in today\u2019s world, the line between a \u201cproduct\u201d and a \u201cservice\u201d has become almost invisible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is a banking app a product or a service? According to ITIL v5, the answer is: both. DPSM emerges to eliminate the silos between the teams that build the product and the teams that manage the service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ITIL Version 5 proposes integrating these disciplines. This helps avoid what the framework calls the \u201cbuild trap,\u201d where organizations keep delivering new features without understanding whether they truly generate value for the end customer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_Anatomy_Digital_Product_vs_Digital_Service\"><\/span><b>Understanding the Anatomy: Digital Product vs. Digital Service<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To master the transition from ITSM to DPSM in ITIL 5, it is essential to understand the new fundamental definitions introduced by the framework:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital Product:<\/b><span style=\"font-weight: 400;\"> A combination of an organization\u2019s resources based on digital technology, designed to deliver value to consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital Service:<\/b><span style=\"font-weight: 400;\"> A service that depends entirely or largely on digital products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ITIL 5 explains that services are always based on products. The product provides the technical capability, while the service offering describes the potential value. Once the customer accepts the offering, delivery and consumption begin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple scenarios, a service may rely on a single product. However, in complex ecosystems, one product can support multiple services simultaneously.<\/span><\/p>\n<p><a href=\"https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-150212 aligncenter\" src=\"https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10.png\" alt=\"\" width=\"663\" height=\"663\" srcset=\"https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10.png 2048w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-300x300.png 300w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-1024x1024.png 1024w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-150x150.png 150w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-768x768.png 768w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-125x125.png 125w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-75x75.png 75w, https:\/\/www.pmgacademy.com\/wp-content\/uploads\/2026\/02\/unnamed-10-1536x1536.png 1536w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Digital_Spectrum_Where_Does_Your_Organization_Fit\"><\/span><b>The Digital Spectrum: Where Does Your Organization Fit?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not every product is 100% digital, and ITIL 5 provides an essential classification to help us understand modern management complexity. The framework presents a spectrum ranging from analog to digital:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purely Analog:<\/b><span style=\"font-weight: 400;\"> Products that function without any digital technology.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digitally Supported:<\/b><span style=\"font-weight: 400;\"> Core functions work without technology, but digital is used for secondary functions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digitally Enabled:<\/b><span style=\"font-weight: 400;\"> Have physical components but depend on technology for core functionality. Without digital, their value disappears (e.g., modern cars or smartphones).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purely Digital:<\/b><span style=\"font-weight: 400;\"> Software products with no physical components.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ITIL 5 guidance focuses primarily on the last two levels. Managing a \u201cdigitally enabled\u201d product requires a holistic view that traditional ITSM alone could not fully address.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Practical_Benefits_of_Shifting_to_DPSM\"><\/span><b>Practical Benefits of Shifting to DPSM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adopting a DPSM mindset brings immediate gains for corporate governance and for professionals in the field. Here\u2019s how it impacts day-to-day operations:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"For_Organizations\"><\/span><b>For Organizations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enables a more sustainable and adaptable digital strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shifts the focus toward value co-creation, integrating AI and automation ethically and efficiently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves collaboration between internal teams and external suppliers.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"For_Professionals\"><\/span><b>For Professionals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provides a clear understanding of each individual\u2019s role in value creation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT professionals move from being \u201cticket executors\u201d to becoming digital value managers by understanding business and customer context.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"The_End_of_Silos\"><\/span><b>The End of Silos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ITIL 5 encourages a collaborative culture that promotes safety, respect, and creativity, connecting development (Build) and operations (Operate) into a continuous cycle.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_DPSM_Boosts_Your_Career\"><\/span><b>How DPSM Boosts Your Career<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are pursuing certification or aiming for leadership roles, understanding the shift from ITSM to DPSM in ITIL Version 5 is essential. The market no longer seeks only process specialists; it seeks professionals who understand the full lifecycle of products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastering DPSM means gaining a big-picture view of management, knowing how to integrate other frameworks such as Scrum, Lean, and DevOps within ITIL\u2019s value structure. This increases your operational versatility and positions you as a strategic enabler of business outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ITIL Version 5 is not just a theoretical update; it is a practical guide for surviving and thriving in an economy where digital is the backbone of everything we do.<\/span><\/p>\n<p><b>Want to get ahead and become one of the first professionals certified in the new version of ITIL?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At PMG Academy, we prepare you to master DPSM and transform your organization\u2019s IT governance using global best practices. <a href=\"http:\/\/pmgacademy.com\">Explore our courses and certification tracks and start your journey toward ITIL 5 mastery today!<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you experienced this \u201cproduct vs. service\u201d conflict in your organization? Share your experience in the comments!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology never stops evolving, and with the release of the new ITIL 5, the technology market is witnessing a fundamental paradigm shift. If we used to speak almost exclusively about ITSM (IT Service Management), ITIL 5 now invites us to master DPSM (Digital Product and Service Management). But what does this mean in practice for [&hellip;]<\/p>\n","protected":false},"author":85233,"featured_media":152355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8074],"tags":[],"class_list":["post-150207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From ITSM to DPSM in ITIL 5: What&#039;s the Difference? - PMG Academy<\/title>\n<meta name=\"description\" content=\"If we used to speak almost exclusively about ITSM, ITIL 5 now invites us to master DPSM (Digital Product and Service Management).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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